The Rolex GMT-Master II "Pepsi," with its vibrant red and blue bezel, is a watch that transcends mere timekeeping. It's a statement piece, a symbol of luxury and adventure, and a highly sought-after collectible. While the name "PepsiCo Rolex" isn't an official designation, it's a term often used colloquially to refer to this specific model due to its striking resemblance to the Pepsi-Cola logo. This article will delve into the world of the Rolex GMT-Master II "Pepsi," exploring its history, current market value, and the factors driving its immense popularity and high price. We'll also address common search terms such as "Rolex Pepsi discontinued," "Rolex Pepsi price chart," "Rolex Pepsi price list," "Rolex Pepsi 2021 price," "Rolex Pepsi for sale UK," "Rolex Pepsi for sale," "Rolex Pepsi new price," and "Rolex Pepsi price UK."
A Colorful History: From Aviation to Icon
The story of the "Pepsi" begins with the original GMT-Master, released in 1955. Designed in collaboration with Pan Am, it was intended for pilots navigating across multiple time zones. The iconic two-tone bezel, initially in blue and black, was later replaced with the now-famous red and blue "Pepsi" configuration. This vibrant color combination, reminiscent of the Pepsi-Cola logo, quickly became a defining characteristic and a significant contributor to the watch's enduring popularity.
The GMT-Master II, a significant evolution of its predecessor, was introduced in 1983. This model featured a more robust design and an independently adjustable 24-hour hand, allowing for greater flexibility in tracking multiple time zones. Over the years, the GMT-Master II "Pepsi" has seen various iterations, with subtle changes in materials, movements, and bezel designs. These variations significantly impact the watch's value and desirability on the secondary market.
The Discontinuation and Resurgence of a Legend: Addressing "Rolex Pepsi Discontinued"
The "Rolex Pepsi Discontinued" query often arises because certain versions of the GMT-Master II "Pepsi" have indeed been discontinued. Rolex, known for its meticulous approach to production and its deliberate release of new models, frequently phases out older references. This creates a sense of scarcity and drives up the demand for discontinued models, making them highly sought after by collectors. The discontinuation of a specific reference doesn't necessarily mean the "Pepsi" design is gone forever; Rolex has a history of revisiting and reintroducing popular designs with updated features and movements. This cycle of discontinuation and reintroduction is a key factor in understanding the fluctuating prices.
Decoding the Price: "Rolex Pepsi Price Chart," "Rolex Pepsi Price List," and More
Understanding the pricing of a Rolex GMT-Master II "Pepsi" requires careful consideration of several factors. The statement that a mint-condition example will set you back around $23,000 in autumn 2024 reflects the current market reality. However, this price is significantly higher than the manufacturer's suggested retail price (MSRP). Rolex's MSRP for the current model on an Oyster bracelet is listed at $10,900. This disparity highlights the significant premium commanded by these watches on the secondary market.
Several factors contribute to this price difference:
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